Advertising and brand management Practice Test for Commerce
Advertising and brand management are important subjects in the field of commerce and are often included in B.Com (Bachelor of Commerce) programs. The course provides a comprehensive understanding of the principles and practices of advertising, branding, and marketing, and prepares students for careers in these fields.
Here are some topics that are typically covered in an Advertising and Brand Management course in B.Com:
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Introduction to Advertising: This covers the history and evolution of advertising, types of advertising, and its role in the marketing mix.
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Advertising Planning and Strategy: This includes market research, target audience analysis, and setting advertising objectives.
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Creative Advertising: This covers the development of advertising messages, creative strategies, and design elements.
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Media Planning and Buying: This includes the selection of advertising media, media scheduling, and media buying.
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Brand Management: This covers the concept of branding, brand identity, brand positioning, and brand equity.
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Integrated Marketing Communications (IMC): This covers the importance of a consistent and integrated approach to all aspects of marketing communication, including advertising, public relations, sales promotion, and personal selling.
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Consumer Behaviour: This covers the factors that influence consumer behaviour, such as perception, motivation, attitude, and decision-making.
To prepare for the Advertising and Brand Management course in B.Com, you can refer to textbooks, case studies, and industry reports. Additionally, you can also attend industry conferences, workshops, and seminars to gain practical insights and learn from industry experts. Practical projects and internships can also provide hands-on experience and prepare you for a career in advertising and brand management.
Advertising and brand management Practice Test
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Online Test - 1 (Advertising and Brand Management) TAKE TEST
Number of questions : 20 | Time : 30 minutes |
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Online Test - 2 (Advertising and Brand Management) TAKE TEST
Number of questions : 20 | Time : 30 minutes |
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Online Test - 3 (Advertising and Brand Management) TAKE TEST
Number of questions : 20 | Time : 30 minutes |
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Online Test - 4 (Advertising and Brand Management) TAKE TEST
Number of questions : 20 | Time : 30 minutes |
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Online Test - 5 (Advertising and Brand Management) TAKE TEST
Number of questions : 20 | Time : 30 minutes |
