Agricultural and rural marketing is an important subject in B.Com (Bachelor of Commerce) programs that focus on the marketing of agricultural products and services in rural areas. The course provides a comprehensive understanding of the challenges and opportunities involved in marketing agricultural products, as well as the unique characteristics of rural markets.
Here are some topics that are typically covered in an Agricultural and Rural Marketing course in B.Com:
Introduction to Agricultural and Rural Marketing: This covers the basic concepts and principles of agricultural and rural marketing, the role of agriculture in the Indian economy, and the challenges faced by rural markets.
Marketing Mix for Agriculture Products: This includes the 4 Ps of marketing - product, price, place, and promotion - as applied to agricultural products, and the unique challenges in each of these areas.
Agricultural Supply Chain Management: This covers the processes involved in the production, transportation, storage, and distribution of agricultural products, and the challenges involved in managing the supply chain.
Rural Marketing Strategies: This covers the various strategies used to reach rural markets, including product design, pricing, distribution, and promotion.
Agricultural Credit and Finance: This includes an understanding of the financial needs of farmers and rural businesses, and the various sources of credit and finance available to them.
Government Policies and Programs for Agriculture: This covers the various government policies and programs related to agriculture and rural development, and their impact on agricultural and rural markets.
To prepare for the Agricultural and Rural Marketing course in B.Com, you can refer to textbooks, case studies, and industry reports. Additionally, you can also attend industry conferences, workshops, and seminars to gain practical insights and learn from industry experts. Practical projects and internships can also provide hands-on experience and prepare you for a career in agricultural and rural marketing.
Online Test - 1 (Agricultural and Rural Marketing) TAKE TEST
Number of questions : 20 | Time : 30 minutes |
Online Test - 2 (Agricultural and Rural Marketing) TAKE TEST
Number of questions : 20 | Time : 30 minutes |
Online Test - 3 (Agricultural and Rural Marketing) TAKE TEST
Number of questions : 20 | Time : 30 minutes |
Online Test - 4 (Agricultural and Rural Marketing) TAKE TEST
Number of questions : 20 | Time : 30 minutes |
Online Test - 5 (Agricultural and Rural Marketing) TAKE TEST
Number of questions : 20 | Time : 30 minutes |